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Pitti Fragranze 22: A Grand Debut in Florence and What’s Next for Jillian Switzerland

This year’s Pitti Fragranze 22 in Florence was a pivotal moment for Jillian Switzerland, as we stepped onto the international stage with our unique blend of Swiss craftsmanship and environmental consciousness.
Jillian Switzerland

From the moment the exhibition began, the excitement around our booth was palpable, and we were thrilled to share our story with attendees from all corners of the world.


Jillian Switzerland: A Showcase of Swiss Innovation and Eco-Friendly Elegance



What truly sets Jillian Switzerland apart is our unwavering dedication to the planet. Each purchase supports tree-planting efforts in developing countries, aligning with our ethos of blending self-care with care for the environment. This initiative is just one way we give back, demonstrating that luxury can coexist with responsibility.


The Eco-Luxury Collection and New Launch



As part of this debut, we introduced our one-of-a-kind perfume card sets, which not only tell the unique story of each scent but also serve as plotters, offering attendees an elegant and innovative way to test the perfumes. These cards were accompanied by stunning lomography artwork by Maika Elan, adding an artistic flair to the scent experience.

One of the standout moments at Pitti Fragranze was the unveiling of our highly anticipated fragrance, Lake Brienz, named after the breathtaking lake in Switzerland. This fragrance captures the essence of the lake’s cool, crisp waters and the surrounding alpine air — a true reflection of our brand’s commitment to celebrating nature.




Jillian Switzerland’s existing fragrances, like Intangible, Fall in Lust, and Come Out, also captivated visitors. These scents, created by master perfumers such as Mark Buxton, David Chieze, and Mirella Pomina, are crafted with ethically sourced ingredients and offer complex, layered compositions that evoke the natural world. Each perfume tells a story — of love, nature, and self-expression — perfectly aligning with our motto: “Every Scent Plants a Future.”


What’s Next: Beautyworld Middle East

As we reflect on our successful debut at Pitti Fragranze, we are excited about what’s to come. Next up: Beautyworld Middle East this October in Dubai! We can’t wait to bring Jillian Switzerland’s eco-luxury fragrances to a new audience, building on the incredible connections made at Pitti and continuing our mission to offer luxurious scents with a conscience.


Stay tuned for more as we continue to revolutionize the world of luxury fragrance, one sustainable creation at a time.

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